Brandbook

Our brand identity is a set of visual elements used to create a consistent look and feel. This guide outlines the core components and how to use them.

Brand principles

Consistency is key to maintaining our brand's integrity. These rules ensure our visual identity remains strong across all platforms.

Official Assets

Use official logo files only. Never redraw, stretch, rotate or apply effects that distort the original design.

Clear Space

Keep clear space around the logo equal to at least 1x the height of the symbol to ensure maximum visibility.

Scale & Size

Minimum logo height: 24px for digital interfaces and 8mm for print applications.

Contrast & Usage

Always ensure strong contrast. Use the white logo variant on dark backgrounds and the colored variant on light backgrounds. Do not place the logo on low-contrast images.

Color palette

Fox Orange

HEX #FF4718

Primary Brand Color

Core Black

HEX #121212

Neutral Light

HEX #F5F5F5

White

HEX #FFFFFF

Official assets

Logo white background

Main Logo (PNG)

logo-whitebg.png
Logo RFC white

Logo Inverse (SVG)

logo-rfc-white.svg
Logo RFC main

Logo Primary (SVG)

logo-rfc-main.svg
Logo RFC

Logo Inverse Alt (SVG)

logo-rfc.svg
Logo vertical

Logo Vertical (SVG)

logo-vertical.svg